/* ─────────────────────────────────────────────
   PeakHippo — style.css
   ───────────────────────────────────────────── */

/* RESET & BASE */
*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }

:root {
  --teal:        #0F6E56;
  --teal-light:  #1D9E75;
  --teal-pale:   #E1F5EE;
  --green:       #639922;
  --green-light: #97C459;
  --green-pale:  #EAF3DE;
  --dark:        #1a1a1a;
  --gray:        #5F5E5A;
  --light-gray:  #f5f5f3;
  --border:      rgba(0,0,0,0.08);
  --font:        'Inter', system-ui, sans-serif;
  --radius:      12px;
  --max-width:   1100px;
}

html { scroll-behavior: smooth; }

body {
  font-family: var(--font);
  font-size: 16px;
  line-height: 1.6;
  color: var(--dark);
  background: #fff;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }
a { color: inherit; }

.container {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 3rem;
}

.section { padding: 5rem 0; }

/* ── TYPOGRAPHY ───────────────────────────── */
h1 { font-size: clamp(2.2rem, 4vw, 2.9rem); font-weight: 900; line-height: 1.1; }
h1 em { font-style: normal; color: var(--teal); }
h2 { font-size: clamp(1.6rem, 3vw, 2rem); font-weight: 800; line-height: 1.2; }
h3 { font-size: 0.95rem; font-weight: 700; }
h4 { font-size: 0.95rem; font-weight: 700; }

.section-label {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--teal);
  margin-bottom: 0.75rem;
}
.section-title { margin-bottom: 0.75rem; }
.section-sub {
  font-size: 1rem;
  color: var(--gray);
  margin-bottom: 3rem;
  max-width: 520px;
  line-height: 1.7;
}

/* ── BUTTONS ──────────────────────────────── */
.btn-primary {
  background: var(--teal);
  color: #fff;
  padding: 0.85rem 1.75rem;
  border-radius: 8px;
  text-decoration: none;
  font-weight: 600;
  font-size: 0.95rem;
  display: inline-block;
  transition: background 0.2s;
}
.btn-primary:hover { background: var(--teal-light); }

.btn-ghost {
  color: var(--teal);
  text-decoration: none;
  font-weight: 600;
  font-size: 0.95rem;
  display: inline-flex;
  align-items: center;
  gap: 4px;
}
.btn-ghost::after { content: '→'; }

/* ── NAV ──────────────────────────────────── */
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 1.25rem 3rem;
  border-bottom: 1px solid var(--border);
  position: sticky;
  top: 0;
  background: #fff;
  z-index: 100;
}

.nav-logo {
  display: flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
}
.nav-logo span {
  font-weight: 800;
  font-size: 1.15rem;
  color: var(--teal);
  letter-spacing: -0.02em;
}

.nav-links {
  display: flex;
  gap: 2rem;
  list-style: none;
}
.nav-links a {
  text-decoration: none;
  color: var(--gray);
  font-size: 0.9rem;
  font-weight: 500;
  transition: color 0.15s;
}
.nav-links a:hover { color: var(--teal); }

.nav-cta {
  background: var(--teal);
  color: #fff;
  padding: 0.6rem 1.4rem;
  border-radius: 6px;
  text-decoration: none;
  font-size: 0.875rem;
  font-weight: 600;
  transition: background 0.2s;
}
.nav-cta:hover { background: var(--teal-light); }

/* ── HERO ─────────────────────────────────── */
.hero {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: center;
  padding: 5rem 3rem 4rem;
  max-width: var(--max-width);
  margin: 0 auto;
}

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  background: var(--teal-pale);
  color: var(--teal);
  font-size: 0.78rem;
  font-weight: 700;
  padding: 0.4rem 0.9rem;
  border-radius: 20px;
  margin-bottom: 1.25rem;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}
.dot {
  width: 6px;
  height: 6px;
  background: var(--teal-light);
  border-radius: 50%;
}

.hero-content h1 { margin-bottom: 1.25rem; }
.hero-sub {
  font-size: 1.05rem;
  color: var(--gray);
  line-height: 1.75;
  margin-bottom: 2rem;
}
.hero-actions {
  display: flex;
  align-items: center;
  gap: 1rem;
}

/* Before/After visual */
.hero-visual { display: flex; flex-direction: column; gap: 10px; }
.ba-label {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--gray);
  margin-bottom: 4px;
}
.ba-container { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }

.ba-card { border-radius: var(--radius); padding: 1.25rem; }
.ba-card.before { background: #fef2f2; border: 1px solid #fecaca; }
.ba-card.after  { background: var(--teal-pale); border: 1px solid #9FE1CB; }

.ba-tag {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 0.25rem 0.6rem;
  border-radius: 4px;
  margin-bottom: 10px;
}
.ba-card.before .ba-tag { background: #fee2e2; color: #991b1b; }
.ba-card.after  .ba-tag { background: #9FE1CB; color: var(--teal); }

.ba-row {
  display: flex;
  align-items: center;
  gap: 8px;
  margin-bottom: 6px;
  font-size: 0.82rem;
  color: var(--dark);
}
.ba-row:last-child { margin-bottom: 0; }
.ba-icon { font-size: 0.8rem; flex-shrink: 0; }

/* ── VALUE STRIP ──────────────────────────── */
.value-strip {
  background: var(--teal);
  padding: 2rem 3rem;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
}
.value-item {
  padding: 0 2rem;
  border-right: 1px solid rgba(255,255,255,0.15);
  display: flex;
  align-items: flex-start;
  gap: 12px;
}
.value-item:first-child { padding-left: 0; }
.value-item:last-child  { border-right: none; }
.value-icon { font-size: 1.3rem; flex-shrink: 0; margin-top: 2px; }
.value-title { font-size: 0.9rem; font-weight: 700; color: #fff; margin-bottom: 3px; }
.value-desc  { font-size: 0.8rem; color: rgba(255,255,255,0.65); line-height: 1.5; }

/* ── SERVICES ─────────────────────────────── */
.services-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
}
.service-card {
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.5rem;
  transition: border-color 0.2s;
}
.service-card:hover { border-color: var(--teal-light); }
.service-icon {
  width: 44px;
  height: 44px;
  background: var(--teal-pale);
  border-radius: 10px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 1rem;
  font-size: 1.1rem;
}
.service-card h3 { margin-bottom: 0.5rem; }
.service-card p  { font-size: 0.875rem; color: var(--gray); line-height: 1.6; }

/* ── AUDIT SECTION ────────────────────────── */
.audit-section {
  background: var(--dark);
  padding: 5rem 0;
}
.audit-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: center;
}
.audit-label {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--teal-light);
  margin-bottom: 0.75rem;
}
.audit-title {
  font-size: clamp(1.6rem, 3vw, 2rem);
  font-weight: 900;
  color: #fff;
  margin-bottom: 1rem;
  line-height: 1.2;
}
.audit-sub {
  font-size: 0.95rem;
  color: rgba(255,255,255,0.6);
  line-height: 1.75;
  margin-bottom: 2rem;
}
.audit-cta-btn {
  background: var(--green-light);
  color: var(--dark);
  padding: 0.9rem 2rem;
  border-radius: 8px;
  text-decoration: none;
  font-weight: 700;
  display: inline-block;
  transition: opacity 0.2s;
}
.audit-cta-btn:hover { opacity: 0.9; }

.audit-card {
  background: rgba(255,255,255,0.05);
  border: 1px solid rgba(255,255,255,0.1);
  border-radius: 14px;
  padding: 1.75rem;
}
.audit-card-title {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--teal-light);
  margin-bottom: 1.25rem;
}
.audit-item {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  padding: 0.75rem 0;
  border-bottom: 1px solid rgba(255,255,255,0.07);
}
.audit-item:last-child { border-bottom: none; }
.adot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  flex-shrink: 0;
  margin-top: 5px;
}
.adot.ok   { background: var(--green-light); }
.adot.warn { background: #EF9F27; }
.adot.bad  { background: #E24B4A; }
.audit-item-text { font-size: 0.875rem; color: rgba(255,255,255,0.85); line-height: 1.5; }
.audit-item-sub  { font-size: 0.78rem; color: rgba(255,255,255,0.4); margin-top: 2px; }

/* ── AUDIT FORM ───────────────────────────── */
.audit-form-section { background: var(--light-gray); }
.form-inner { max-width: 680px; }

.audit-form { display: flex; flex-direction: column; gap: 1rem; }
.form-row   { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
.form-group { display: flex; flex-direction: column; gap: 6px; }

.form-group label {
  font-size: 0.85rem;
  font-weight: 600;
  color: var(--dark);
}
.form-group input,
.form-group select {
  padding: 0.7rem 0.9rem;
  border: 1px solid var(--border);
  border-radius: 8px;
  font-family: var(--font);
  font-size: 0.9rem;
  color: var(--dark);
  background: #fff;
  outline: none;
  transition: border-color 0.15s;
}
.form-group input:focus,
.form-group select:focus { border-color: var(--teal-light); }

.form-submit {
  background: var(--teal);
  color: #fff;
  padding: 0.9rem 2rem;
  border: none;
  border-radius: 8px;
  font-family: var(--font);
  font-size: 1rem;
  font-weight: 600;
  cursor: pointer;
  align-self: flex-start;
  transition: background 0.2s;
}
.form-submit:hover { background: var(--teal-light); }

.form-note {
  font-size: 0.8rem;
  color: var(--gray);
  margin-top: -4px;
}

/* ── PROCESS ──────────────────────────────── */
.process { background: #fff; }
.process-steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2rem;
  margin-top: 3rem;
}
.step-num {
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: var(--teal);
  color: #fff;
  font-weight: 800;
  font-size: 0.9rem;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 1rem;
}
.step h4 { margin-bottom: 0.4rem; }
.step p   { font-size: 0.875rem; color: var(--gray); line-height: 1.6; }

/* ── WHY ──────────────────────────────────── */
.why { background: var(--light-gray); }
.why-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-top: 3rem;
}
.why-card {
  padding: 1.5rem;
  background: #fff;
  border: 1px solid var(--border);
  border-radius: var(--radius);
}
.why-card h4 { margin-bottom: 0.5rem; }
.why-card p  { font-size: 0.875rem; color: var(--gray); line-height: 1.6; }

/* ── FINAL CTA ────────────────────────────── */
.cta-section {
  background: var(--teal);
  padding: 5rem 0;
  text-align: center;
}
.cta-inner { display: flex; flex-direction: column; align-items: center; gap: 1rem; }
.cta-section h2 { color: #fff; }
.cta-section p  { font-size: 1rem; color: rgba(255,255,255,0.75); max-width: 480px; }
.cta-btn {
  background: #fff;
  color: var(--teal);
  padding: 1rem 2.5rem;
  border-radius: 8px;
  text-decoration: none;
  font-weight: 700;
  font-size: 1rem;
  display: inline-block;
  margin-top: 0.5rem;
  transition: opacity 0.2s;
}
.cta-btn:hover { opacity: 0.92; }

/* ── FOOTER ───────────────────────────────── */
.footer {
  padding: 2rem 0;
  border-top: 1px solid var(--border);
}
.footer-inner {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 0.5rem;
}
.footer p {
  font-size: 0.8rem;
  color: var(--gray);
}
.footer a {
  color: var(--teal);
  text-decoration: none;
}

/* ── AEO SECTION ──────────────────────────── */
.aeo-section { background: var(--light-gray); }
.aeo-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: start;
}
.aeo-copy { display: flex; flex-direction: column; gap: 1rem; }
.aeo-copy p { font-size: 0.975rem; color: var(--gray); line-height: 1.75; }
.aeo-copy strong { color: var(--dark); font-weight: 700; }

.aeo-visual { display: flex; flex-direction: column; gap: 1rem; }
.aeo-card-label {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--gray);
}
.aeo-chat { display: flex; flex-direction: column; gap: 10px; }
.aeo-bubble {
  padding: 0.9rem 1.1rem;
  border-radius: 12px;
  font-size: 0.875rem;
  line-height: 1.6;
}
.aeo-bubble.user {
  background: var(--teal-pale);
  color: var(--teal);
  font-weight: 600;
  border-radius: 12px 12px 4px 12px;
  align-self: flex-end;
  max-width: 85%;
}
.aeo-bubble.ai {
  background: #fff;
  border: 1px solid var(--border);
  color: var(--dark);
  border-radius: 4px 12px 12px 12px;
}
.aeo-ai-label {
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--teal);
  margin-bottom: 6px;
}

.aeo-factors {
  background: #fff;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.1rem 1.25rem;
}
.aeo-factor-label {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--gray);
  margin-bottom: 0.75rem;
}
.aeo-factor {
  display: flex;
  align-items: center;
  gap: 8px;
  font-size: 0.85rem;
  color: var(--dark);
  padding: 5px 0;
  border-bottom: 1px solid var(--border);
}
.aeo-factor:last-child { border-bottom: none; }
.aeo-check { color: var(--teal-light); font-weight: 700; font-size: 0.9rem; flex-shrink: 0; }

@media (max-width: 900px) {
  .aeo-inner { grid-template-columns: 1fr; gap: 2.5rem; }
}

/* ── BLOG PAGE ────────────────────────────── */
.blog-hero {
  padding: 4rem 0 3rem;
  border-bottom: 1px solid var(--border);
}
.blog-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
  padding: 3rem 0;
}
.blog-card {
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
  text-decoration: none;
  color: inherit;
  transition: border-color 0.2s;
  display: block;
}
.blog-card:hover { border-color: var(--teal-light); }
.blog-card-img {
  height: 180px;
  background: var(--teal-pale);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 2.5rem;
}
.blog-card-body { padding: 1.25rem; }
.blog-tag {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--teal);
  background: var(--teal-pale);
  padding: 0.2rem 0.6rem;
  border-radius: 4px;
  margin-bottom: 0.75rem;
}
.blog-card-body h3 {
  font-size: 1rem;
  font-weight: 700;
  margin-bottom: 0.5rem;
  line-height: 1.4;
}
.blog-card-body p {
  font-size: 0.85rem;
  color: var(--gray);
  line-height: 1.6;
  margin-bottom: 0.75rem;
}
.blog-meta { font-size: 0.78rem; color: var(--gray); }

/* ── RESPONSIVE ───────────────────────────── */
@media (max-width: 900px) {
  .hero           { grid-template-columns: 1fr; gap: 2.5rem; padding: 3rem 1.5rem; }
  .services-grid  { grid-template-columns: repeat(2, 1fr); }
  .process-steps  { grid-template-columns: repeat(2, 1fr); }
  .why-grid       { grid-template-columns: repeat(2, 1fr); }
  .audit-inner    { grid-template-columns: 1fr; gap: 2rem; }
  .value-strip    { grid-template-columns: 1fr; gap: 1.5rem; padding: 2rem 1.5rem; }
  .value-item     { border-right: none; padding: 0; border-bottom: 1px solid rgba(255,255,255,0.15); padding-bottom: 1.25rem; }
  .value-item:last-child { border-bottom: none; }
  .blog-grid      { grid-template-columns: repeat(2, 1fr); }
  .form-row       { grid-template-columns: 1fr; }
  .footer-inner   { flex-direction: column; text-align: center; }
  .nav            { padding: 1rem 1.5rem; }
  .nav-links      { display: none; }
  .container      { padding: 0 1.5rem; }
}

@media (max-width: 600px) {
  .services-grid  { grid-template-columns: 1fr; }
  .process-steps  { grid-template-columns: 1fr; }
  .why-grid       { grid-template-columns: 1fr; }
  .blog-grid      { grid-template-columns: 1fr; }
  .ba-container   { grid-template-columns: 1fr; }
}

@media (prefers-reduced-motion: reduce) {
  * { transition: none !important; }
}
